Ambl.

Agency: Unknown Article

Ambl is one of those nifty apps you can’t believe no-one thought of before. With a tap or two, it tells who which bars and restaurants have a table ready, right now. Making booking weeks in advance is a thing of the past. 

But it doesn’t just remove friction from an archaic system, it unlocks the joy of a life less planned. This sense of liberation underpinned Unknown Article’s strategy for the brand, which Lingo came on board to bolster with a tone of voice that screams ‘The status quo has gotta go’. 

SOLO – Cold-Brew Coffee

Agency: Umbrella

Take one logo (designed by Anthony Burrill), add a visual identity (brought to you by Craig Oldham) and what do you have? A start-up coffee venture waiting on one copywriter to make it a fully-fledged brand. Lingo teamed up with the aforementioned fellas to bring SOLO to life with words.

With an anti-hipster positioning, distinctly un-wanky tone of voice, and pithy values behind them, SOLO cold brew could stand well and truly apart from the beardy craft crowd.

PERI.A

Agency: LOVE

After a friendly tip off in a Beverly Hills hair salon, the story goes that LA socialite, Peri Arenas, dialled across the pond in search of someone to brand the shit out of her new fashion business. And boy, did she mean business. 

Peri wanted to front it all, ultimately looking for someone to capture her sass-tastic taste and personality in every pixel of the PERI.A brand. 

Taking cues directly from the playful fashion labels she loves, and throwing her straight-talking style into the mix, the PERI.A. brand was born. The result – a brash identity dripping with attitude, and a tone of voice that cuts through the bull.

Häagen-Dazs – Brand Book

Agency: LOVE

After the gruelling task of tasting every flavour going, agency, LOVE. transformed Häagen-Dazs from an ageing icon being left on the shelf, into a wonder of packaging. And now they had a new do, it was time for a brand book that would help them scream about their ice cream worldwide. 

As well as refreshing and redefining the global guidelines around copy, this feat of branding finally told the founders’ story, and brought brevity to a heavyweight that had become a design hodgepodge.