BVLGARI – Social Campaigns

Agency: AKQA

Rome’s enduring icon of luxury, Bvlgari, continues to dominate across the high jewellery, accessories and perfume categories. Leading the copy on Bvlgari social accounts for AKQA, Lingo defined how each strand of the brand shone online. 

From sharing the master Maison’s exuberant Roman roots, to spotlighting opulent products and launching decadent new lines, bringing Bvlgari’s infamous presence to fruition was a Herculean journey through the thesaurus.

The Good Slice

Agency: Beginners Studio

The Good Slice put pizza to good use, firing up tasty slices for foodies and festival goers, while also putting meals on the table for those in need. Beginners Studio brought Lingo on board to craft a script that got new punters up to speed on the story so far.

As well as serving up punchy proposition lines for a social campaign, we also directed and managed the delivery of the VO for their brand film. 

Simply Be – Rules? Rewritten.

Agency: LOVE

With the plus-size market evermore crowded, Simply Be wanted to assert their specialist credentials by going in hard on customers’ two toughest categories – lingerie and denim.

It’s all well and good ripping up the rule book (again), but in the world of body confidence, it’s more powerful to rewrite it. ‘Rules? Rewritten.’ was the brand’s definitive mic drop, proving the quality of their product offering through supercharged statements that show, once and for all, curves shouldn’t mean compromise.

It was also the most daring shift forward for the once catalogue titan in terms of attitude and tone – through the casting of overtly curvy models and unapologetic cut of the commercial, but also as their first copy-led campaign, with a direct VO at its core.